A good brief is the fastest way to a good AI video. It doesn’t need to be long — it needs to be clear.
The five-line brief
- Product: what it is and the one thing that makes it special.
- Audience: who should stop scrolling for this video.
- Goal: sales, sign-ups, awareness or a launch.
- Channel & format: Reels/TikTok (9:16), feed (1:1) or YouTube/web (16:9).
- Tone: playful, premium, calm or energetic.
What to attach
Three to five clear product photos, your logo and any references you like. That’s all we need to start.
